Bridging the Gap: How to Tackle the $100 Billion Data Literacy Problem
- dtotte
- Jun 6, 2023
- 2 min read

In an era where data is the new oil, businesses face an uphill battle when it comes to harnessing their data effectively. Surprisingly, recent statistics show that only 26% of organisations globally have adopted Business Intelligence (BI) solutions (360Suite 2021). This figure, coupled with the projection that the BI market size is set to skyrocket to $39.35 billion by 2027 (Fortune Business Insights, 2019), underscores the tremendous potential that businesses can tap into.
What's the bottleneck? As many as 74% of employees feel overwhelmed or unhappy when working with data (Accenture 2020). Moreover, a mere 27% of executives believe their data and analytics projects yield actionable insights (Accenture 2020). It's clear that despite the proliferation of data, a significant gap remains between data generation and its effective use.
Interestingly, the pandemic has driven a positive shift, with 50% of teams and customers now more likely to utilizs BI tools (Sisense 2020). Yet, the lack of data literacy still costs the US economy over $100 Billion per year (Accenture 2020), indicating a need for solutions that not only gather and analyse data but also render it understandable and usable.
Enter DECISUS. We understand the unique challenges businesses face with data and offer bespoke and specialised analytics solutions to bridge the gap. Microsoft Power BI, leading the BI software pack with 36% of the market share (TrustRadius 2021), forms part of the wide array of tools we leverage.
In a world where the average business employs 3.8 different BI solutions (360Suite 2021), and only 67% of the global workforce have access to these tools (Accenture 2020), DECISUS aims to democratise data access and comprehension. We empower companies to capitalize on their data, ensuring they do not contribute to the shocking 60-73% of enterprise data that remains unanalyzed (Accenture 2020).
At DECISUS, we're committed to helping businesses become data-centric, driving their evolution into agile, informed, and future-proof entities. By providing the right tools, guidance, and resources, we turn the overwhelming world of data into an ocean of opportunities.
Ready to navigate the data wave? Reach out to DECISUS and lets unlock your business potential together.
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